Arzu is a natural cosmetics brand, born in Argentina and crafted with pure, botanical ingredients. Rooted in the celebration of essential beauty, it offers a luxurious yet understated approach to self-care.
They needed a brand universe that could move away from the clichés of “green and rustic” natural cosmetics, and instead embody elegance, calm, and refinement. The mission was clear: create a premium identity that radiates light, subtle gestures, and a contemporary sense of luxury without ostentation.
